Subject, object and tasks of the marketing audit

Fayzulayeva K.

Вісник економіки транспорту і промисловості, 2009, issue 26, 238-241

Abstract: In the article issues of the marketing audit theory are considered. Views of different authors on the tasks and objects of the marketing audit and marketing control are suggested. Objectives and principles of marketing audit performing are determined.

Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://cyberleninka.ru/article/n/subject-object-and-tasks-of-the-marketing-audit

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15308922

Access Statistics for this article

More articles in Вісник економіки транспорту і промисловості from CyberLeninka, Украинская государственная академия железнодорожного транспорта
Bibliographic data for series maintained by CyberLeninka ().