Research of main principles of the merchandising and working out of the concept of the merchandising for Juae “europole”

Sychova E. E. and Parfinenko J. A.

Вісник економіки транспорту і промисловості, 2011, issue 36, 364-367

Abstract: In article scientific treatments of concept « merchandising» and as application principles merchandising in trade enterprise are considered are analyzed.

Keywords: МЕРЧАНДАЙЗИНГ; СПОЖИВАЧі; РОЗДРіБНА ТОРГіВЛЯ; РОЗРОБКА КОНЦЕПЦії (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15313092

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