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Improvement of system of service of passengers on the Southern railway on the basis of the results of marketing research

Naumova E. E., Antonova A. I. and Golovan’ L. V.

Вісник економіки транспорту і промисловості, 2011, issue 34, 212-217

Abstract: The article is devoted to revealing of the factors reducing quality of service of passengers on the Southern railway, by carrying out of marketing researches. The complex of actions for improvement of system of service of consumers of transport services is offered.

Keywords: СЕРВіСНЕ ОБСЛУГОВУВАННЯ; МАРКЕТИНГОВЕ ДОСЛіДЖЕННЯ; ЗАЛіЗНИЧНИЙ ТРАНСПОРТ; ПАСАЖИРСЬКі ПЕРЕВЕЗЕННЯ; ЯКіСТЬ; КОНКУРЕНТОСПРОМОЖНіСТЬ (search for similar items in EconPapers)
Date: 2011
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