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Theoretical approaches as to marketing strategical models systematization

Sokolova L. V., Veriasova G. M. and Onishchenko Y. A.

Вісник економіки транспорту і промисловості, 2009, issue 28, 249-252

Abstract: In the article theoretical approaches to the question of marketing strategical models systematization are considered in context of marketing activity of an enterprise improvement.

Keywords: МАРКЕТИНГ; МОДЕЛЬ; СТРАТЕГіЯ; РіВЕНЬ УПРАВЛіННЯ; ієРАРХіЯ; ПіДПРИєМСТВО; СТРАТЕГИЯ; УРОВЕНЬ УПРАВЛЕНИЯ; ИЕРАРХИЯ; ПРЕДПРИЯТИЕ (search for similar items in EconPapers)
Date: 2009
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