Managing customer loyalty in the domestic and foreign markets as a factor in improving competitiveness

Bogoyvlenskiy O. V.

Вісник економіки транспорту і промисловості, 2011, issue 36, 331-336

Abstract: In the article analyzed different aspects related with consumers of products, which represented on the market. Some methodological approaches proposed to measuring loyalty and analysis of efficiency this activity.

Keywords: ЛОЯЛЬНіСТЬ; ПРИХИЛЬНіСТЬ; БРЕНД; СИСТЕМА УПРАВЛіННЯ ВЗАєМОВіДНОСИНАМИ З КЛієНТАМИ; ПРОГРАМА ЛОЯЛЬНОСТі СПОЖИВАЧіВ (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15487368

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