Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?

Olgun Kitapci () and Ibrahim Taylan Dortyol
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Olgun Kitapci: Akdeniz University, Marketing Dept. Antalya/Turkey
Ibrahim Taylan Dortyol: Akdeniz University, Marketing Dept. Antalya/Turkey

Journal of Marketing and Consumer Behaviour in Emerging Markets, 2015, vol. 2, issue 2, 4-14

Abstract: This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior

Keywords: Complaint behavior; personality type; Jung’s theory; Myers-Briggs type indicator; Turkey (search for similar items in EconPapers)
JEL-codes: M12 M39 (search for similar items in EconPapers)
Date: 2015
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