Wykorzystanie ekonomii behawioralnej do wyjasnienia zachowan konsumentow na rynku energii elektrycznej (A behavioural perspective on the consumer decision-making process in the electricity market)

Aleksandra Aziewicz ()
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Aleksandra Aziewicz: Wydzial Ekonomiczny, Katedra Biznesu Miedzynarodowego, Zaklad Strategii Marketingowych, Uniwersytet Gdanski

Research Reports, 2021, vol. 1, issue 34, 18-27

Abstract: The aim of the paper is to (1) verify the validity of choosing behavioural economics to analyse irrational consumer behaviour in the electricity market and (2) considering the occurrence of cognitive biases, proposing actions influencing consumer behavior to achieve the desired effects. The reason for taking up this subject is the conviction that the neoclassical economic models cannot fully explain the phenomena observed in the electricity market. Those models assume that the process of making individual decisions in the market is fully rational. Meanwhile, observations and analyses of literature and research point to deviations from rationality in consumer behaviour in the electricity market. The paper will describe consumer behaviour in the electricity market and, if possible, characterise the observed deviations from rationality from the point of view of behavioural economics.

Keywords: consumer behaviour; electricity market; behavioural economics (search for similar items in EconPapers)
JEL-codes: D1 D9 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sgm:resrep:v:1:i:34:y:2021:p:18-27

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