Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products

Ni Made Ary Widiastini (), I. Ketut Sida Arsa, Ni Luh Putu Agustini Karta and Komang Krishna Darmawan
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Ni Made Ary Widiastini: Universitas Pendidikan Ganesha
I. Ketut Sida Arsa: Institut Seni Indonesia Denpasar
Ni Luh Putu Agustini Karta: Universitas Triatma Mulya
Komang Krishna Darmawan: Politeknik Negeri Bali

A chapter in Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023), 2023, pp 196-207 from Springer

Abstract: Abstract This study aims to identify and describe local products in Bali Aga village which is a tourism village as the branding of the village. In this study, six Bali Aga villages in Buleleng Regency were directly observed to identify local products that became the village’s branding as a tourism village. The six villages are Pedawa Village, Sidetapa Village, Tigawasa Village, Julah Village, Sembiran Village, and Sambirenteng Village. The six villages have local products in the form of handicrafts and culinary delights that have made this village known through the survival and existence of these products. The presence of these local products has an impact on the branding of the six villages, making it easier for tourism village managers to market their villages as tourist destinations in Bali, especially Buleleng Regency.

Keywords: Branding; Local; Product; Tourism; Village (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-170-8_19

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DOI: 10.2991/978-94-6463-170-8_19

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