Impact of Gamification on Employee Engagement- An Empirical Study With Special Reference To IT Industry in Bengaluru

Priyanka Sharma (), H. K. Manjula () and Divyesh Kumar
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Priyanka Sharma: Sir M Visvesvaraya Institute of Technology, Department of Management Studies
H. K. Manjula: SJR College, Department of Management
Divyesh Kumar: T. John College, Department of Management Studies

A chapter in Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), 2024, pp 479-490 from Springer

Abstract: Abstract Gamification is a growing trend in employee engagement that helps workers accomplish specific goals & objectives by utilizing a digital environment. The worker engages in a game that provides points, standing, & incentives as they advance the abilities, objectives, or goals the business is attempting to connect. As more people use social media, the ubiquity of consumers sticks with mobile apps Despite the growing complexity of mobile technologies more than ever, gamers are connected & enjoying gaming. More than ever, thanks to the increasing sophistication of mobile technologies, gamers are connected & having fun. Many employees’ lives naturally lend themselves to gamification. It's a fun, simple, & accessible method to increase their level of engagement & productivity. It's estimated that 55% of American workers would like to work for a company that embraces gamification. In our daily lives, gamification elements have firmly established themselves. The simplest illustration is when users accumulate (digital) loyalty points, which they can use to unlock rewards if a certain threshold is met. Although not completely new, gamification in the workplace—aside from maybe the learning environment still has a way to go. It's an extensively employed marketing tactic to raise engagement and foster client loyalty. The present research paper is attempting to explain the impact of gamification on employee engagement. & aims to find out the impact of gamification practices on employee engagement & Primary data is collected through questionnaire & it has been analysed by using appropriate hypothesis tools like T- Test, ANOVA & regression analysis.

Keywords: Gamification; Employee Engagement and Productivity (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-374-0_41

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