Small Business Entrepreneurs in Odisha: A Study on their Seriousness and Persuasion Skills

Madhulika Panda () and Surya Dev
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Madhulika Panda: OUAT, College of Basic Science and Humanities
Surya Dev: Institute of Management and Information Science Bhubaneswar

A chapter in Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), 2024, pp 58-66 from Springer

Abstract: Abstract The success of an entrepreneurial venture depends on the seriousness of the entrepreneur. Willingness to learn, expand business, take risks, investment in new technologies, implementing new marketing strategies, focus on long-term relationships, and openness to feedback reflect the seriousness of an entrepreneur in pursuing their venture. The present study tries to determine the seriousness of the entrepreneurs of small businesses in Odisha. It also focuses on how these entrepreneurs use strategic persuasive communication in their day-to-day activities. The survey findings show that the respondents were serious about their business ventures. They were willing to implement new technologies and marketing strategies, take risks and expand their business. They opined that selling products and dealing with clients required persuasive communication skills.

Keywords: Entrepreneurial seriousness; Small Businesses; Willingness to learn; Expanding business; Persuasive Communication Skills; New Technologies (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-374-0_6

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