Preference of Millenial Women Towards Eco-Friendly Menstrual Cups- A Study from Bengaluru Urban District

K. A. Dave (), M. Z. Ashfaque and R. S. Kumar
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K. A. Dave: St. Joseph’s College of Commerce (Autonomous)
M. Z. Ashfaque: St. Joseph’s College of Commerce (Autonomous)
R. S. Kumar: St. Joseph’s College of Commerce (Autonomous)

A chapter in Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), 2024, pp 943-956 from Springer

Abstract: Abstract Menstruation is most often taken as a taboo in India. Women are hesitant to share their thoughts or experiences about it. It is considered to be impure and women are restricted to participate in normal day-to-day activities. Many women lack knowledge about menstrual hygiene and menstrual hygiene products. Although the study revealed that urban women were able to recognize their menstrual pattern and maintain their personal hygiene with the help of Sanitary Pads, the fact remains that such disposable menstrual hygiene products can pose serious health problems to women and are proven to be hazardous for our environment. To counter these issues, a host of new eco-friendly, sustainable and cost-effective goods have recently entered the Indian markets; Menstrual Cup is one such product. This research focused on the attitude, perception, beliefs towards menstruation and menstrual cups among millennial women in Bengaluru. This descriptive study explains how much the myths and taboos have stereotyped the perception towards menstruation and menstrual cups.

Keywords: Menstrual products; millennial women; customer perception; sustainable products (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-374-0_82

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