Research on the Self-Worth of Gen Z Employees in the Context of Digital Transformation: A Case Study of Shenzhen T Company

Yuhe Huang ()
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Yuhe Huang: School of Economics & Management WUYI University

A chapter in Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025), 2025, pp 765-773 from Springer

Abstract: Abstract The rapid advancement of technologies such as big data and artificial intelligence has exerted a notable influence on the self-worth of employees within enterprises. This article uses Shenzhen T Company as a case study to analyze the self-worth levels of Gen Z employees amidst digital transformation. Employing the Self-Worth Scale developed by Pierce and Gardner in 1989, an online survey was administered to gauge the self-worth of T Company’s Gen Z workforce. Based on the overall self-worth scores and the specific values of each metric, practical recommendations are offered to T Company. Data analysis indicates that T Company’s Gen Z employees exhibit a relatively high overall self-worth, with a composite average of approximately 4.01 across ten metrics, although three metrics show lower average scores. Drawing from these three underperforming metrics and considering the basic demographic information of Gen Z employees, fundamental suggestions and measures are proposed for T Company’s management and recruitment strategies.

Keywords: Enterprise management; Gen Z; Employees; Self-Worth (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-874-5_88

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DOI: 10.2991/978-94-6463-874-5_88

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