Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)

Edited by Maizaitulaidawati Md Husin ()

in Advances in Economics, Business and Management Research from Springer

Date: 2025
ISBN: 978-94-6463-874-5
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Chapters in this book:

Peer-Review Statements

Maizaitulaidawati Md Husin

Financial Innovation as a Determinant of Economic Growth

Zeyang Zhuo

Does Spot Bitcoin ETF Matter? Evidence from Four Perspectives

Kei Fai Wong

Critical Analyses on Conceptual Framework for Financial Reporting

Qifan Yin

Impact of Digital Economy on Efficiency of Tax Collection and Administration

Yuguo Zhou

Analysis of Problems and Countermeasures in China’s Stock Market

Xiangming Hou

The Role of Public Policy in Regulating, Promoting Financial Innovation

Yue Yin

Analysis of Problems and Suggestions of “Counterfeit Seal”: A Case Study of “Sealand Securities”

Yazheng Xu

Research on the Relationship Between Monetary Policy and Financial Market Stability in China

Haohan Yu

Analysis of Problems and Countermeasures in the Implementation of the New Accounting Law

Yiming Xia

Accounting Treatment of Cryptocurrencies under Blockchain

Shan Xue

Research on the Impact of Financial Fraud from the Perspective of GONE Theory

Xu Chen

Research on the Impact of Capital Market Opening on the Quality of Accounting Information

Yunqi Yao

Study on the Performance of Banking Insurers and Their Transformation Strategies Under the New Standard

Lu Pan

How Financial Technology Can Enhance Inclusive Finance

Shuyi Li

Analysis of Factors Affecting the IPO Initial Return

Shuxuan Yu

Comparative Study on the Safe-haven Asset Characteristics of Bitcoin and Gold

Zuoqi Guo

Competition and Cooperation Between Fintech Companies and Traditional Banks

Haochen Wu

The Analysis of Factors Affecting IPO Premium

Zitian Ye

The Impact of Financial Short Videos on Behavioral Decision-Making of Novice Investors

Kaiyuan Wang

Research on the Impact of Financial Technology on Traditional Banking Business and Coping Strategies

Yuting Lin

Strategic Repair After Corporate Financial Fraud: Path, Effectiveness and Implications

Hongmin Pu and You Wu

The Impact of FinTech Development on Bank Operating Performance: An Empirical Analysis Based on Listed Banks

Haonan Li

Heterogeneous Effects of Ownership Structure on Financial Performance Across Industries in China’s A-Share Market

Yifei Yao

The Impact of Cross-Shareholding Reform in State-Owned Enterprises on Capital Efficiency: An Empirical Analysis Based on China’s Mixed-Ownership Reform Data

Sihao Sun

Comprehensive Study on Stock Investment Behavior and Risk Based on Artificial Intelligence, Big Data and Multi-agent Simulation

Yixin Zhang

Research on the Impact of Interest Rate Changes on Real Estate Investment Returns in First- and Second-tier Cities: Based on the Heterogeneity Analysis of Weighted Housing Prices

Yixuan Wang

Research on Investor Sentiment and Market Volatility in China’s Stock Market

Sihan Hua

The Impact of Fintech on Investment Banks

Hua Yang

Smart Investment Banking: The Reshaping of Business Models and Risk Challenges in Investment Banking Driven by Digital Transformation

Chun Xiao

The Impact of ESG Disclosure on the Financial Performance of the Textile and Apparel Industry: Evidence from Bosideng International Holdings Limited

Jiajun Xie

Research Status on Non-financial Information Disclosure

Run Shi

Financial Innovation through ESG Integration

Zijian Luo

Sustainable Development and its Practical Implications: A Literature Review

Honglin Yuan

The Impact of ESG Performance on Audit Fees: Evidence from Chinese Listed Companies

Yuanyi Feng

Capital Path of Green Revolution: Green Finance and Strategies of High Energy-consuming Enterprises

Xinjie Yu

From Policy to Practice: Assessing the Impact of Green Finance Innovation in China

Yijing Wang

Analysis on the Influence of Circular Economy on Environment and Consumers-Taking Sports Equipment Industry as an Example

Gaochi Hu

How ESG Performance Affects Corporate Financial Outcomes: The Case of Alibaba

Yiming Wang

The Impact of Artificial Intelligence Adoption on Corporate Green Innovation: Mediating Effect of Financial Constraints

Yichi Wang

The Green Supply Chain Financial Innovation Path for New Energy Vehicle Enterprises: A Case Study of Xiaomi Automobile

Yuqi Wang

Analysis on the Sales Growth from the Perspectives of Financial Data and ESG Performance: Case Study on Coca-Cola Consolidated, INC

Tianyu Wang

The Impact of Green Finance on Corporate Financing Costs

Yuhan Hu

A Study on the Impact of ESG Disclosure on Corporate Credit Availability - A Case Study of Chinese A-share Listed Companies in Shanghai and Shenzhen

Kaixu Chen

Study on the Impact of ESG Rating Divergence on the Cost of Capital

Sijia Ma

The Impact of ESG Information Disclosure on the Financing Efficiency of Listed New Energy Companies

Kexin Gu

The Impact of Green Finance on Commercial Bank Profitability: An Empirical Analysis Based on Chinese Commercial Banks

Yinglin Song

Impact of ESG Rating on Corporate Finance Costs

Yuxi Li

Research on the Impact of Green Innovation and Organizational Resilience on Firm Sustainable Development Performance

Min Li, Zhifu Cai, Guangren Chen and Qian Liu

Advantages and Risk Management of Cross-border Investment and Financing under the Belt and Road Initiative

Yiyi Deng, Yuxuan Luo and Ziqi Yang

Analysis of the Reasons for Cross-Border Companies’ IPO Failures: A Case Study of Shein

Shuyuan Liu and Tianyi Peng

Study on the Supply Chain of Multinational Enterprises under Geopolitical Risk-The Case of China’s New Energy Industry

Chenxin Li, Qiqi Li and Jiawei Zhang

The impact of Foreign Direct Investment (FDI) on Economic Growth and Income Inequality in Developing Countries

Jinjia Li

The Impact of the Sino-US Trade War on China’s Economy and High-tech Fields

Siqi Wang

The Impact of Trade Protection Policies on the Macroeconomy

Yangyang Yu

The Adaptability Challenge of Financial Services in the Coffee Plantation Industry in Yunnan Province

Linxin Yin

Cost-Efficient Operating Models in the Airline Industry: A Case Study of Southwest Airlines

Hanyu Zhang

Analysis of the Financial Growth Strategy of the Health Food Industry in the Context of “Economic Downturn”

Zheqi Fang

The Impact of the China-US Trade War on China’s Industry and Economy

Zixia Hua

Supply Chain Resilience of Multinational Enterprises in India: A Case Study of Xiaomi Corporation

Xiantong Qian, Yadi Zhan and Si Zhou

Problems and Countermeasures in China’s New Energy Vehicle Industry

Jiaying Wang

Digital Intelligence-Driven Sustainable Development in the Construction Industry: Strategies and Applications

Shenghua You

Assessment of Sustainability and Risk Management of New Energy Vehicle Batteries

Yujia Liu

China’s New Energy Vehicle Subsidy Policies and Impact on Manufacturers

Fan Sun

The Dual Effects of the Carbon Pricing Mechanism: A Balanced Path between Economic Costs and Environmental Benefits

Shuming Zhang

A Study on the Impact of New Energy Vehicle Brand Touchpoints on Consumer Purchase Decisions

Kairuo Lu

A Study of Tesla’s Competitive Strategy in the European Electric Vehicle Market

Yue Yin

A Comparative Analysis of the Export Trade Situation and Innovative Approaches in China’s New Energy Automobile Industry

Jingxuan Xu

A Comparative Study on the Policies and Sales of Electric Vehicles between China and the United States

Xuning Ren

Research on Financial Risk Early Warning of New Energy Vehicle Enterprises Based on the Z-score Model: A Case Study of BAIC BluePark

Yujia Deng

Research on the Construction Strategy of Xiaomi Corporation’s Ecological Chain

Shudan Tan

Reconstructing the Semiconductor Value Chain under AI: A Design-Manufacturing Comparison

Zhenyu Xu

Research on the Impact of Parallel Contraction and Expansion Strategy on the Financial Performance of Fresh Food E-commerce Enterprises: A Case Study of Dingdong (Cayman) Ltd

Mengyi Zou

Business Model Comparison between Tesla and BYD: From Supply Chain Integration to Core Technology Competition

Xinran Li

Great Power Competition and the Restructuring of Global Supply Chains: An Analysis Based on the China-U.S. Trade War

Yiyan Xue

Research on the Transformation and Upgrading of the Automotive Industry: Focusing on China and Looking to the World

Ruiqi Han

Research for Trade Transition in China-ASEAN Cooperation Driven by Digital Economy

Boyu Zhao

Analysis of the Digital Transformation Strategy in the Catering Industry: A Case Study of Hong Kong

Jingfeng Xu

Fixed Exchange Rate, Export Promotion, and Foreign Exchange Reserves Accumulation: A Feasible Path for Vietnam to Achieve Economic Center Status

Jiayi You

Integrated Multidimensional Assessment of Enterprises: A Mindray Medical Case Study

Zhen Bian

The Impact of Enterprise Digital Transformation on China’s labor Market

Jingyi Du and Tian Xu

Data Theft Risk Identification and Governance in the Metaverse Economy: Based on the Bybit Cold Wallet Theft Incident

Hang Xu

The Impact of Enterprise Digital Transformation on Operating Costs: A Case Study Based on Haier Group

Chengrui Lyu

Integration of Artificial Intelligence and Big Data in Financial Management: A Comprehensive Review and Case Analysis

Yujing Liu

Digital Transformation and Intelligent Decision-Making: Enhancing Efficiency in Platform Company through TOE Framework

Binru Yang

Application of Artificial Intelligence in Enterprise Risk Management Systems

Siqi Jia

Research on the Application of Robotic Process Automation (RPA) in the Auditing Industry-Take the Bank Letter Procedure as An Example

Yue Zhu

Research on the Self-Worth of Gen Z Employees in the Context of Digital Transformation: A Case Study of Shenzhen T Company

Yuhe Huang

Organizational Change Management under the Background of Digital Transformation: A Practical Path with Agile Management as the Core

Yangyidan Zhou

Exploration and Analysis of the Digital Transformation Path of Garment Manufacturing Enterprises-take Bosideng Co., Ltd

Jingyun Mo

Analysis of Corporate Financial Status: A Case Study of Nvidia Corporation

Yicheng Shen

Impact of Dividend Policy on Firms’ Financial Decisions and Growth Strategies-Taking Maotai Company as an Example

Haoqi Wang

Tax Problems of Small and Medium Sized Private Enterprises

Jinghan Yan

Implementation Effect of Equity Incentives: Taking Midea as An Example

Yuqi Luo, Jinhui Wu and Yiqi Yuan

Analyzing the Financial Situation of Certain Company: The Case of Midea

Jie Zhang

Evaluation of Financial Performance and Strategic Positioning: A Case Study of Fisher & Paykel Healthcare

Yijun Jing

Analysis of Company’s Financial Situation: Taking Tesla Company as an Example

Yuxiao Li

Impact Analysis of Digital Transformation on Corporate Governance

Zhen Zhang

Financial Statement Analysis of Netflix: Evaluating Profitability, Scribe Growth and Debt Management

Lingyu Chen

Financial Information about Barclays Bank in the UK

Jiayi Gao

Analysis of Corporate Financial Position: Taking Tencent Holdings Limited as an Example

Xingyuan Ma

Financial Analysis of Corporation: A Case of Domino’s Pizza

Hanxi Kong

Explore the Solutions to the Corporate Governance Problems after Mergers and Acquisitions

Jingsong Xin

An Analysis of Microsoft’s Acquisition of Activision Blizzard: A Synergy-Based Perspective

Kaiyu Chen

Analysis on Luxury Jewelry Brands Based on Chinese Consumer Behavior: A Comparative Analysis on Tiffany and Cartier

Xiaosen Xu

Problems and Countermeasures of Starbucks’ Development in China

Jiani Xu

The Role of Nonprofit Organizations in Crisis Management: the Case of China and the United States Responding to COVID-19

Yijia Li

The Role of Management Accounting in Financial Risk Management: A Case Study of Starbucks

Enming Tian

Exploring the Path to Improving the Social Security System and Narrowing the Wealth Gap

Yunhe Yang

Internet Emerging Occupations and Structure of Labor Market

Kwan Wong

Film Marketing Strategies in the New Media Environment

Kaiyan Tang

Research on Complaint Response Mechanism from the Perspective of Relationship Marketing

Yang Zhang

Review of the Role of Brand Identity in Consumer Decision Making

Wanxing Luo

The Alchemy of Temporal Capital: Constructing Brand Timelessness through Historical Narrative in the Second-hand Luxury Market-The Case of Hermès

Zihan Cheng

A Review of Telecommuting Research Based on Employee Perspectives

Yuan Ma, Mingzhe Xu and Hongjie Zhao

Strategies for Sales Channel Conflicts in the Era of Omni-channel Retailing and Future Outlook

Yuqiao Wan

Institutional Permeability and Selective Migration: Dual Mechanisms of Wage Premium Formation in China’s Urbanization Process

Siyan Liu

A Review of Research on Brand Loyalty in Social Media Marketing

Yuanyuan Xie

An Investigation toward the Enhancement of Consumer Stickiness in Live Streaming Carrying Scenarios

Jincheng Hou

A Study on Mechanism of Functional Beverage Brand Differentiation Transition Based on Dynamic Capabilities: an Empirical Case of Blueglass’ Hybrid Innovation

Yuhao Wang, Shangli Yang and Kaitong Ye

The Influence of Product Placement Advertising on Short Video Platforms on Consumers’ Purchase Intention

Yi Kuang

Difficulties and Breakthrough Paths in Green Food Brand Marketing: a Systematic Review Based on 4Ps Marketing Theory

Ziyun Liu

From Product Delivery to Value Creation: a Case Study on the Reconfiguration of Dominos’ “AI + Service” Ecosystem from the Perspective of Digital Servitization

Anxin Shen

From Symbolic Oppression to Behavioral Domestication: User Stickiness Generation Path of Personalized Feedback Mechanism for IP Image of Duolingo

Qiwen Gu

Research and Analysis on the Recycling of Old Clothes

Zexi Kang

The Attention Economy as a High-speed Game: Traffic Capture through Entertainment Event Marketing on Short Video Platforms

Ruihan Yang

The Marketing Dilemmas and Strategic Breakthroughs of Trendy Toy IP: Challenges of Creative Bottlenecks and Audience Change - a Case Study of Pop Mart

Chenxi Lyu

Childlike Narratives in Postmodern Consumption: Emotional Marketing in the Luxurification Process of Adult Toys

Xiaoxian Ye

Research on the Impact of Hong Kong Property Stamp Duty Adjustments on the Real Estate Market in the Post-COVID Era

Yusan Jiang

Research on the Impact of Minimum Wage Income Policy on High-Quality Employment

Jun Zhu

The Impact of High-Box-Office Film Events on Stock Returns of A-Share Film Industry Companies

Yanbin Mo

A Holistic Study on Pension Finance Development in the Context of Population Aging

Xinyun Luo

The Impact of Social Media on Teenagers’ Financial Literacy: A Quantitative Study of Influences and Interactions

Xizhen Li

CEO Overconfidence as a Driver of R&D Intensity: Market Competition’s Catalytic Role in Chinese Listed Firms

Zhihan Cao and Zexi Liao

Financing Issues and Solutions for Small and Medium-sized Enterprises (SMEs)

Zhaoxing Su

Integration Risks in Technology Mergers and Acquisitions

Siyue Li

Research on the Integration Risks of Technological M&A

Xufei Jiang

Motives of Enterprise Mergers and Acquisitions and Short-term Market Effects: An Empirical Analysis of Siemens Healthineers’ Case

Jierong Zhang

Research on the IP Operation Model of Trendy Toy Companies: A Case Study of Pop Mart

Jiaming Zhou

The Impact of China’s Aging Population on Economic Growth

Shien Yuan

Strategic Motivation and Effectiveness Analysis of Microsoft's Acquisition of Activision Blizzard - An Empirical Study Based on Valuation and M&A Performance

Tong Tong

Disney’s Acquisition of Fox: Motivations for 21st-Century M&A

Feiyang Xu

Work-Life Balance: Research and Analysis of Antecedents, Outcomes, and Interventions

Zhongqiang Tan

Research on Employee Skill Remodeling and Career Development Path of Enterprises in the Era of Artificial Intelligence

Mingchen Xu

The Impact of Rural Labor Transfer on Agricultural Economic Development

Hanyi Gao

Research on the Practice and Optimization Path of the Protection of Workers’ Rights and Interests in New Forms of Employment

Xilei Chen

Research on the Silver Economy from the Perspective of Human Resource Development

Yili Liu

Family Capital Structure and Educational Attainment: Evidence from China Family Panel Surveys

Yilang Li

Research on the Development of Emotional Economy Driven by Artificial Intelligence

Mingxuan Hou

From Human Capital to Algorithmic Capital: The Impact of AI on the Development of the Education System

Xiuhan Yang

Research on Re-Employment of the Elderly from the Perspective of Aging

Yawen Luo

Research and Analysis of Female Labor Supply

Yanhan Li

AI Reshaping the Gig Economy: An Analysis of Technology Double-edged Effects, Governance Responses and Future Paradigms

Jiayi Li and Le Liu

Legal Dilemmas and Economic Analysis of Market Regulation Under the Sharing Economy Model

Ziyue Dai and Xinyu Li

The Anti-Aesthetic Marketing Strategy and Z Generation Cultural Identity in Crocs

Wenye Zhang

Challenges and Countermeasures of Digital Transformation for Small and Medium-sized Enterprises

Chenglin Li

Study on the Impact of Pension Insurance on Household Consumption

Yifan Zhang

The Role of Fiscal Policy in Promoting the Development of Emerging Industries — A Case Study of the New Energy Sector

Luyang Song

Research on Evaluation of China’s Entrepreneurship Policy for the Disabled:1990–2022

Ying Zhao and YuXuan Bao

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DOI: 10.2991/978-94-6463-874-5

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