New Consumer Behavior Theories from Japan

Akira Shimizu ()
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Akira Shimizu: Keio University

in Advances in Japanese Business and Economics from Springer, currently edited by Ryuzo Sato

Date: 2021
ISBN: 978-981-16-1127-8
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Chapters in this book:

Ch Chapter 1 Japanese Consumers and Media Usage

Akira Shimizu

Ch Chapter 10 A New Decision-Making Process—A Circulating-Type Communications Model

Akira Shimizu

Ch Chapter 2 Evolution of the Comprehensive Decision-Making Process: Emergence of Outspoken Consumers

Akira Shimizu

Ch Chapter 3 Measuring the Impact of a Blog: Quantitative and Qualitative Aspects

Akira Shimizu

Ch Chapter 4 Studies on Commitment

Akira Shimizu

Ch Chapter 5 Mechanism of Attitude Formation for Consumers Who Convey Information

Akira Shimizu

Ch Chapter 6 Emergence of Communication-Oriented Consumers

Akira Shimizu

Ch Chapter 7 Research on Uncertain Listeners

Akira Shimizu

Ch Chapter 8 Studies on Connoisseurs

Akira Shimizu

Ch Chapter 9 Brand Rating in the Age of Information Sharing

Akira Shimizu

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DOI: 10.1007/978-981-16-1127-8

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