Purchase timing models in marketing: a review

Kai Kopperschmidt () and Winfried Stute ()

AStA Advances in Statistical Analysis, 2009, vol. 93, issue 2, 123-149

Keywords: Purchase timing models; Advertising effects; Self-exciting phenomena; Shot-noise; Functional data analysis (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s10182-008-0096-8

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