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Tourist’s Behaviour Towards Local Cretan Food

A. Malek Hammami (), John L. Stanton (), Drakos Periklis (), George Baourakis (), Gert Dijk () and Spyridon Mamalis ()
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A. Malek Hammami: Mediterranean Agronomic Institute of Chania, CIHEAM-MAICh
John L. Stanton: Saint Joseph’s University
Drakos Periklis: Mediterranean Agronomic Institute of Chania, CIHEAM-MAICh
George Baourakis: Mediterranean Agronomic Institute of Chania, CIHEAM-MAICh
Gert Dijk: Nyenrode Business Universiteit
Spyridon Mamalis: Department of Business Administration of Technological Educational Institute of Kavala

A chapter in Sustainable Agriculture and Food Security, 2018, pp 49-61 from Springer

Abstract: Abstract Gastronomic tourism is becoming an important part of the tourism industry. However, there are very few studies on food tourists’ behaviour comparing with those about tourists’ behaviour in general. The current study provides an analysis of tourists’ behaviour based on the perceived value (PV) and the satisfaction (ST) to predict the intention to revisit (IN) using the Modified Theory of Reasoned Action (TRA). The purpose of this study is to unveil the relation between perceived value and intention to revisit (H1), Perceived Value and satisfaction (H2) and satisfaction and intention to revisit (H3) using confirmatory factor analysis as a statistical tool. Results showed that the hypotheses H1, H2 and H3 were significant (p

Keywords: Gastronomic tourism; Tourists’ behaviour; Perceived value; Satisfaction; Intention to revisit; Confirmatory factor analysis (CFA); Modified theory of reasoned action (TRA); Cretan local food; Greece (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:comchp:978-3-319-77122-9_4

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DOI: 10.1007/978-3-319-77122-9_4

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