The Incorporation of Social Responsibility: A Case Study on a Brazilian Cosmetic Company

Ana Maria Kriwouruska Fuckner, Yann Moulier-Boutang () and Pascal Jollivet-Courtois ()
Additional contact information
Ana Maria Kriwouruska Fuckner: Sorbonne Universités, Université de Technologie de Compiègne
Yann Moulier-Boutang: Sorbonne Universités, Université de Technologie de Compiègne
Pascal Jollivet-Courtois: Sorbonne Universités, Université de Technologie de Compiègne

A chapter in Corporate Social Responsibility in Brazil, 2019, pp 393-418 from Springer

Abstract: Abstract Brazilian organisations are challenged to increase in size and pursue growth relatively fast to compete with other emerging countries. The heavy focus on growth may cause the implementation of practices of Corporate Social Responsibility (CSR) to remain as a neglected or low priority topic. Nevertheless, some organisations embed CSR into their strategic management processes, going beyond the law. Some examples of Brazilian laws that enforce CSR practices are the environment legislation (Brasil, Ministério do Meio Ambiente. Consultoria Jurídica. Legislação Ambiental Básica/Ministério do Meio Ambiente. Consultoria Jurídica. Ministério do Meio Ambiente, Brasília, UNESCO, 2008a), the inclusion of people with disabilities in the workplace (Brasil, Dispõe sobre os Planos de Benefícios da Previdência Social e dá outras providências. Subseção II Da Habilitação e da Reabilitação Profissional, art. 89. Constituição. Lei nr. 8.213, de 24 de julho de 1991, 1988a), and consumer protection (Brasil, Dispõe sobre a proteção do consumidor e dá outras providências, Lei n. 8.078, de 11de setembro de 1990, 2008b; Brasil, Dispõe sobre a proteção do consumidor e dá outras providências, Lei n. 8.078, de 11de setembro de 1990, 2008c). Our primary interest is the evaluation of CSR actions. There are several contributions from both industry and academy for this purpose. They can be presented to the community in the form of best practices or assessment frameworks. This article presents a summary of the application of a case study in a Brazilian company in the field of cosmetics. A survey, followed by structured walkthroughs has been conducted, aiming at making a cross-reference between the evidence of actions of the company and the perceptions of respondents. They are based on a multidisciplinary approach to understand the outcomes related to the social responsibility. The following specific objectives were established: (a) to identify and characterise sustainability indicators and reports used in the Boticário Group to measure and present the results of its sustainable management. (b) Identify and analyse the social responsibility actions carried out by the group. As an instrument of analysis, the Sustainability Report for the years 2012–2016 was adopted, as well as an employee’s perception survey. The results presented in this article can be useful to understand how social and environmental responsibility concepts become part of the culture of Brazilian companies.

Keywords: Corporate social responsibility; Corporate social performance; Sustainability; ISO 26000; Cosmetic industry; History of social responsibility in Brazil (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-90605-8_19

Ordering information: This item can be ordered from
http://www.springer.com/9783319906058

DOI: 10.1007/978-3-319-90605-8_19

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().