Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia

Tatik Suryani (), Abu Amar Fauzi (), Margaret L. Sheng () and Mochamad Nurhadi ()
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Tatik Suryani: Universitas Hayam Wuruk Perbanas
Abu Amar Fauzi: Universitas Hayam Wuruk Perbanas
Margaret L. Sheng: National Taiwan University of Science and Technology
Mochamad Nurhadi: Universitas Hayam Wuruk Perbanas

Electronic Commerce Research, 2024, vol. 24, issue 3, No 11, 1763-1794

Abstract: Abstract This current research focuses on developing and testing a measurement model of website quality for Small and Medium-sized Enterprises (SMEs). This study applied Hinkin’s scale development process and involved 802 respondents in Indonesia through two successive data collection phases. The model development confirmed the SMEs-WebQ model as a robust measurement of SMEs’ website quality, containing 15 items across three dimensions: system quality, information quality, and service readiness. The replication study confirmed a gratifying nomological validity of the SMEs-WebQ model, whereby the three dimensions of the SMEs-WebQ model have significant positive effects (through brand awareness) on consumers’ purchase intention. This study theoretically contributes to the website quality literature and adds to the debate over the theoretical applicability of the present study’s underpinning theories (stimulus-organism-response and flow experience) in understanding online purchase intention. Practically, this study provides managerial recommendations to SMEs’ managers looking to improve their websites while ameliorating their competitiveness in the digital business era.

Keywords: Website quality; E-commerce; SMEs; Brand awareness; Purchase intention; Emerging markets (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s10660-022-09536-w

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