Pricing and consumption in the P2P product sharing era: How does the dual-channel manufacturer cooperate with third-party sharing platforms?

Daogang Qu (), Cong Gao () and Bo Xu ()
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Daogang Qu: Northeastern University
Cong Gao: Northeastern University
Bo Xu: Northeastern University

Electronic Commerce Research, 2025, vol. 25, issue 1, No 22, 663-680

Abstract: Abstract Recently, mobile communication technologies and sharing platforms have made peer-to-peer product sharing among consumers a major trend in the sharing economy. Product sharing has changed not only the purchasing and use behavior of consumers but also the operating decisions of manufacturers. This paper employs a game-theoretic analytical model to study consumers’ best choices, their sustainable consumption behavior, and the manufacturer’s optimal pricing strategy. Our analysis shows that peer-to-peer product sharing will increase the optimal prices, decrease customers’ demand for the product and reduce the profits of the manufacturer.

Keywords: Product sharing; Sharing economy; Product pricing; Electronic channel; Game theory (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s10660-023-09710-8

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