Americanisation in Reverse? Hollywood Films, International Influences, and US Audiences, 1946–1965

Peter Miskell ()
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Peter Miskell: University of Reading

A chapter in Towards a Comparative Economic History of Cinema, 1930–1970, 2022, pp 339-356 from Springer

Abstract: Abstract This chapter focuses attention on the USA in the post-war decades. The period witnessed a dramatic decline in total cinema admissions and a shift in the composition and behaviour of audiences. These changes helped trigger a wider industrial upheaval which has been much discussed in academic literature. The chapter argues that an important feature of Hollywood’s response to these changes involved the production of films with a distinctively international character. As international markets became increasingly important for US filmmakers, a key challenge for the industry was the creation of hit films that could appeal to international and domestic audiences alike. By combining evidence from new and existing datasets, I show how internationally themed pictures became increasingly prominent at the US box-office as the period progressed.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:frochp:978-3-031-05770-0_12

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DOI: 10.1007/978-3-031-05770-0_12

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