FANOMICS®

Roman Becker () and Gregor Daschmann ()
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Roman Becker: 2HMforum. GmbH
Gregor Daschmann: Johannes Gutenberg-Universität Mainz

in Future of Business and Finance from Springer

Date: 2023
ISBN: 978-3-658-41239-5
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Chapters in this book:

Ch 1 The Fan Principle: Fans and Fan Customers

Roman Becker and Gregor Daschmann

Ch 2 The Value of Fan Customers

Roman Becker and Gregor Daschmann

Ch 3 FANOMICS: The Economics of the Fan Principle

Roman Becker and Gregor Daschmann

Ch 4 How Do I Really Turn Customers into Fans?

Roman Becker and Gregor Daschmann

Ch 5 FANOMICS: More than Controlling Relationship Quality

Roman Becker and Gregor Daschmann

Ch 6 Success Factors of FANOMICS

Roman Becker and Gregor Daschmann

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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobaf:978-3-658-41239-5

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DOI: 10.1007/978-3-658-41239-5

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