Strategic Agility in Marketing

Jens Kröger () and Stefanie Marx ()

in Future of Business and Finance from Springer

Date: 2025
ISBN: 978-3-658-47510-9
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Chapters in this book:

Ch 1 Challenges of a New Era

Jens Kröger and Stefanie Marx

Ch 2 Successful Companies of Tomorrow

Jens Kröger and Stefanie Marx

Ch 3 Focus on Customers

Jens Kröger and Stefanie Marx

Ch 4 Marketing in Transition

Jens Kröger and Stefanie Marx

Ch 5 Agile Marketing: Values, Principles, and the Right Mindset

Jens Kröger and Stefanie Marx

Ch 6 The Three Levels of Impact of Marketing

Jens Kröger and Stefanie Marx

Ch 7 Methods and Tools

Jens Kröger and Stefanie Marx

Ch 8 Implementation: The First Steps

Jens Kröger and Stefanie Marx

Ch 9 Conclusion

Jens Kröger and Stefanie Marx

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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobaf:978-3-658-47510-9

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DOI: 10.1007/978-3-658-47510-9

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