From Corporate Communication to Corporate Interaction

Uwe Seebacher

Chapter 2 in Reengineering Corporate Communication, 2022, pp 15-32 from Springer

Abstract: Abstract In this chapter, the main characteristics of the development of and the environment for corporate communication are discussed. On the basis of current literature, the various trends are critically discussed in terms of research and schools of thought. Based on this, relevant starting points for the reengineering of corporate communication are derived, cornerstones are defined, and skin features in terms of the framework conditions for the reengineering of corporate communications are assigned and described with the first new terms.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-03838-9_2

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DOI: 10.1007/978-3-031-03838-9_2

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