A Critical Discourse on Today’s Corporate Communication

Uwe Seebacher

Chapter 3 in Reengineering Corporate Communication, 2022, pp 33-62 from Springer

Abstract: Abstract For corporate communications reengineering to work, the starting point must be stringent and consistent from a methodological and structural perspective. In this chapter, therefore, the field is discussed and debated structurally on the basis of the current literature. The most important findings and textbooks on the subject matter are being evaluated and critically appraised. This analysis brings amazing insights and allows us to understand why the knowledge field of corporate communication currently stands where it does. In addition, this research transparently shows the gaps and knowledge deficits but also shortcomings of the current models and concepts. Thus, this chapter prepares very well the basis for the further derivation and description of the new, necessary terms and concepts for a reengineered corporate communication.

Date: 2022
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DOI: 10.1007/978-3-031-03838-9_3

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