What the Brave New World of Corporate Communication Looks like

Uwe Seebacher

Chapter 4 in Reengineering Corporate Communication, 2022, pp 63-82 from Springer

Abstract: Abstract This chapter introduces the new terms for modern contemporary corporate communication. For better comprehensibility, this new ecosystem is described on the basis of the latest findings in the fields of marketing and sales, discussed and, if necessary, adapted for application in the relevant topic area of corporate communication.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-03838-9_4

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DOI: 10.1007/978-3-031-03838-9_4

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