How to Reengineer Corporate Communication

Uwe Seebacher

Chapter 5 in Reengineering Corporate Communication, 2022, pp 83-138 from Springer

Abstract: Abstract In this chapter, you will learn how to reengineer corporate communications easily and quickly and thus make it fit for the future. In doing so, it is always considered that you get by without large investments, the necessary costs are minimized, or synergies are maximized and mainly with internal competencies and resources can be found the sufficiency. At the beginning of the area, the Maturity Model for Corporate Communication is described. Based on this, the Corporate Communication Excellence Journey with the individual phases and activities is described in detail, so that you can proceed with this model in a focused manner and measure your progress.

Date: 2022
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DOI: 10.1007/978-3-031-03838-9_5

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