The InTechStack for Predictive A2A Corporate Interaction

Uwe Seebacher

Chapter 7 in Reengineering Corporate Communication, 2022, pp 155-199 from Springer

Abstract: Abstract Future-proof corporate communications will not be able to do without the corresponding IT, nor will data-driven corporate management, marketing, and sales automation, or predictive intelligence and procurement intelligence. In the long term, all operational functions need a corresponding tech stack—in other words, an adequate information technology infrastructure that meets the requirements. Only with a well-thought-out and integrated IT infrastructure, an interaction technology stack, or InTechStack for short, can a multidimensional, interactive corporate interaction sustainably master the challenges of a completely changing communication world described in the introductory chapters. This chapter therefore critically analyses and discusses the current status but also trends with regard to modern TechStacks, in order to give the reader an overview but also a guide as to which things need to be taken into account and which products and solutions are relevant for an adequate InTechStack. The good news right from the start is that such an adequate infrastructure for sustainable corporate interaction does not require large additional investments in new products or solutions in the short term. If done correctly, as described in this book, many of the available systems can be used jointly with various departments in the spirit of cost- and resource-conscious actions. How all this can work is described and discussed in this chapter.

Date: 2022
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DOI: 10.1007/978-3-031-03838-9_7

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