Monetization Strategy Implementation for Social Media Companies

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 10 in Social Media Monetization, 2022, pp 137-149 from Springer

Abstract: Abstract This chapter introduces key aspects of social media monetization. From a network perspective, the value of social media relies on the number of social media users. The more users a social media platform has, the more attractive it is for advertisers, brands, and other business users. This explains why daily active users (DAUs) are so important for defining the popularity of social media. A significant number of users offer a solid base for a social media platform to profit and optimize monetization.

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_10

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