Business Model Design for Social Media Companies

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 11 in Social Media Monetization, 2022, pp 151-167 from Springer

Abstract: Abstract The external environment of a social media company encompasses social, legal, and economic aspects that can significantly influence a firm’s strategy for monetization. For example, if a social media company breaches a user data protection law, it could incur a large fine or even be banned from offering social media service by user data protection organizations or legal institutions. A legitimate business model is of paramount importance for a social media company to achieve sustainable monetization. Business model design describes the pattern by which a company makes money. A business model includes three elements: content, structure, and governance.

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_11

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