Cases and Analyses of Social Media Companies

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 14 in Social Media Monetization, 2022, pp 215-227 from Springer

Abstract: Abstract In this chapter, we will present cases of two reputable social media giants, Facebook and WeChat, in order to discern how social media companies monetize their social business. We will explain how monetization strategy and monetization actions are used and geared toward generating revenue and conclude with what we can learn from the two cases.

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_14

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