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New Technologies to Enhance Money-Making Potential

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 15 in Social Media Monetization, 2022, pp 231-243 from Springer

Abstract: Abstract It is difficult to predict the future of social media monetization. Multiple actors, individuals, organizations, and platforms can use social media to earn profits. Their paths to monetization are diverse and follow different routes. However, we can find some clues about the attributes of future monetization strategies and models based on current social media.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-14575-9_15

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DOI: 10.1007/978-3-031-14575-9_15

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