How Companies Can Use Social Media for Social Selling

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 3 in Social Media Monetization, 2022, pp 27-44 from Springer

Abstract: Abstract A staggering number of stores, around 9000, failed from Jan 2019 to Oct 2019, significantly higher than the 5844 stores that failed in the entire 2018 (Coresight Research, Weekly US and UK store openings and closures tracker 2019, week 43: Destination maternity files for chapter 11 bankruptcy protection. Retrieved from https://coresight.com/research/weekly-us-and-uk-store-openings-andclosures-tracker-2019-week-43/ , 2019). Businesses know that sales are crucial for a firm’s survival in the current volatile, competitive business environment. With steady sales of products or services, a firm can monetize its resources, maintain its business operation, and be able to conduct risky, high-return activities such as market expansions, new product development, and digital innovations.

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_3

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