Social Media Strategy Design

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 7 in Social Media Monetization, 2022, pp 77-95 from Springer

Abstract: Abstract A social media strategy is comprised of six elements: why, who, where, what, when, and how (5Ws 1H). Before a social media strategy is decided upon, a firm needs to resolve these six issues.

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_7

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