Value Co-creation Through Collaboration: The Case of Efficient Load Out

Maria Åkesson (), Nina Löfberg (), Bård Tronvoll () and Annika Nissen ()
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Maria Åkesson: Karlstad University
Nina Löfberg: Karlstad University
Bård Tronvoll: University of Inland Norway
Annika Nissen: Global Load Out Solutions AB

Chapter 5 in Service Innovation and Management, 2025, pp 59-70 from Springer

Abstract: Abstract Using the case of efficient load out (ELO), a digital solution offered by Volvo Group, this chapter illustrates how activities can lead to a service-oriented value co-creation approach among actors during the development of a digital solution. In particular, activities performed in the ELO project focused on the customer’s process, collaboration, and creating a win-win solution. Adopting these new dimensions of a service-oriented value co-creation approach resulted in outcomes for the actors that were directly involved in the project and for those actors experiencing the result. By broadening the scope from the company to the ecosystem, the digital solution became applicable, and deeper relationships were created with customers. The company gained specific domain competence and increased its competitive advantages.

Keywords: Service management; Value creation; Service ecosystem; Collaboration; Value (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-76560-5_5

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