Configure to Conquer: Implementing Configurators to Improve Competitiveness

Johan Netz (), Pritam Padhi (), Peter Magnusson (), JanErik Odhe (), Mattias Skrinning () and Åsa Windfäll ()
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Johan Netz: Karlstad University
Pritam Padhi: Karlstad University
Peter Magnusson: Karlstad University
JanErik Odhe: Karlstad University
Mattias Skrinning: Kongsberg AB
Åsa Windfäll: Kongsberg AB

Chapter 6 in Service Innovation and Management, 2025, pp 71-86 from Springer

Abstract: Abstract Recent advancements in technology have created new possibilities for customizing product design without significantly changing the costs of production. By using so-called configurators, which are a form of platform-based technology, firms now have the means to customize products more efficiently. Previous research has mainly focused on the technical side of configurators, whereas the business and organizational issues involved during their introduction are much less understood. The purpose of this chapter is to explore the challenges of adopting configurators in an organization. We combine a literature review from 1980 to the present with findings from an empirical study of a newly developed sales configurator for maritime components.

Keywords: Configurator; Adoption process; Organizational change; Fuzzy zone dilemma; Roll-out strategy; Resource integration (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-76560-5_6

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