Analysis of implementation intentions in healthy eating

Irene Vilà ()
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Irene Vilà: Comillas Pontifical University (ICADE)

International Review on Public and Nonprofit Marketing, 2017, vol. 14, issue 2, No 7, 269-270

Abstract: Abstract This is a summary of the author’s PhD Thesis. The aim of this research is to promote healthy eating behaviours through the understanding of the consumer behaviour mechanisms underlying in healthy-eating diets. The study of the promotion of healthy eating habits is included in the social marketing domain and it seeks business, academic and social benefits.

Keywords: Implementation intentions; Healthy eating; Meta-analysis (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/s12208-016-0167-6

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