Nomological validation of Villa Castaño’s socially responsible consumption scale

Azamussan Syed () and Munuswamy Shanmugam
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Azamussan Syed: B.S. Abdur Rahman Crescent Institute of Science and Technology
Munuswamy Shanmugam: B.S. Abdur Rahman Crescent Institute of Science and Technology

International Review on Public and Nonprofit Marketing, 2020, vol. 17, issue 4, No 6, 509-526

Abstract: Abstract Considerable attention has been witnessed in the literature on socially responsible consumption behaviour. The purpose of the study was to validate Villa Castaño’s socially responsible consumption (SRC) scale nomologically. The survey was conducted in Chennai city, the capital of Tamil Nadu state of India. A total of 130 responses were collected during the survey. The sample comprised of university teachers, research scholars, and non-teaching staff. The judgmental sampling technique was used for data collection. In order to assess the validity and reliability of the scale, exploratory and confirmatory factor analyses were performed. Factor analyses confirmed the multidimensional structure of the SRC construct with the following axes: (1) external-corporate social responsibility, (2) internal-corporate social responsibility, (3) consumption rationalization, and (4) healthcare. Nomological validity was assessed with collectivism, social values, and sense of connectedness constructs using correlation analysis. Results revealed that SRC is partially related to collectivism, social values, and sense of connectedness constructs.

Keywords: Socially responsible consumption; SRC; Corporate social responsibility; CSR; Villa Castaño’s scale; Nomological validity; Common method bias (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s12208-020-00257-0

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