The trends of fundraising in Iranian charities: methods, drivers, and risks

Seyed Hosein Seyedi (), Ali Najjar () and Seyed Mohammad Seyedi ()
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Seyed Hosein Seyedi: Shahrood University of Technology
Ali Najjar: University of Science and Technology
Seyed Mohammad Seyedi: K. N. Toosi University of Technology

International Review on Public and Nonprofit Marketing, 2025, vol. 22, issue 3, No 10, 784 pages

Abstract: Abstract This study aims to identify the trends, methods, drivers, and risks associated with fundraising for charities in Iran, while also evaluating expert perspectives on their future applicability. To ensure effective planning and investment, charitable organizations must recognize the fundraising methods likely to expand in the coming years and take into account the key drivers and risks that significantly influence these trends. Based on a literature review and expert interviews, 62 fundraising methods, 7 drivers, and 10 risks were initially identified, then refined and prioritized using the Delphi method and TOPSIS ranking.The key trends expected to shape the future of fundraising include crowdfunding-based approaches, engagement with high-net-worth donors, the promotion of corporate social responsibility (CSR) partnerships, and the expansion of stock market-based fundraising. The primary drivers identified are technological adoption, enhanced transparency, and impact assessment, while major risks include administrative corruption, reduced social capital, and economic instability. This study is the first to focus on the methods, drivers, and risks of fundraising in Iranian charities, taking into consideration the country’s cultural, religious, and economic context. The findings offer a strategic framework for the future planning and development of fundraising initiatives within Iranian charitable organizations.

Keywords: Iranian charities; Fundraising methods; Fundraising drivers; Fundraising risks; Delphi method; TOPSIS method (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s12208-025-00440-1

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