Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model

Carol Yamamoto (), James Dauer (), Jeff Andreasen () and Maury Collins ()

International Review on Public and Nonprofit Marketing, 2005, vol. 2, issue 2, 22-33

Keywords: Nonprofit performing arts marketing; audience research; correlation analysis; multiple regression (search for similar items in EconPapers)
Date: 2005
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DOI: 10.1007/BF02893255

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