Creating value through relationships: A critical contribution from social marketing

Susana Vasconcelos Marques ()

International Review on Public and Nonprofit Marketing, 2009, vol. 6, issue 1, 95-96

Keywords: Relationship marketing; Social marketing; Value pluralism; Value creation (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s12208-009-0025-x

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