Pilot Study—Assessment of Validity and Reliability

R. Srinivasan () and C. P. Lohith
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R. Srinivasan: Indian Institute of Science
C. P. Lohith: Siddaganga Institute of Technology

Chapter Chapter 6 in Strategic Marketing and Innovation for Indian MSMEs, 2017, pp 43-49 from Springer

Abstract: Abstract A pilot surveyPilot survey is actually the imitation and trail of the main survey. The very purpose of doing a pilot study is to find out any flaw if it exists in the measuring instrumentMeasuring instrument . Questionnaire is the measuring instrument employed in our current study. The responsiveness and applicability of the same has to be ensured through this pilot study by checking the validity and reliabilityReliability of the questionnaire. The key takeaways for the reader from this chapter are listed below Data collection for pilot study. Concept of validity and reliability.

Keywords: Questionnaire; Validity; Reliability; Pilot study; Likert scale; Mutitrait multi method matrix; Cronbach alpha (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-981-10-3590-6_6

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