Main Study—Data Preparation and Preliminary Data Analysis

R. Srinivasan () and C. P. Lohith
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R. Srinivasan: Indian Institute of Science
C. P. Lohith: Siddaganga Institute of Technology

Chapter Chapter 8 in Strategic Marketing and Innovation for Indian MSMEs, 2017, pp 59-68 from Springer

Abstract: Abstract The previous chapter was concluded by addressing about the creation of summated scaleSummated scale from the main study data collected by confirmatory factor analysisConfirmatory Factor Analysis (CFA) . This chapter discusses about the actual creation of such a summated data from the main study data and a preliminary analysis of that data. The transcriptionData transcription and summation of dataData summation is carried out on a data summary spreadsheet prepared in Microsoft excel. The average score of each Strategic MarketingStrategic marketing and innovationInnovation constructsConstructs for all the organizations was found out and a summarized score table was tabulated. The information is also depicted in the form of graphical representations. Key takeaways: 1. Creating summated data from the main study data. 2. Preliminary data analysis. 3. Developing constructs of strategic marketing and innovation.

Keywords: Data transcription; Data summation; Constructs multi variate analysis; Linear trends (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-981-10-3590-6_8

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DOI: 10.1007/978-981-10-3590-6_8

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