Art and Corporate Social Responsibility

Stefania Masè
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Stefania Masè: IPAG Business School

Chapter Chapter 5 in Art and Business, 2020, pp 69-79 from Springer

Abstract: Abstract An important part of Art and Business relations is built on a philanthropic basis, with the business part of the relationship acting as a good citizen sustaining arts and culture for the sake of their community. Authors question if this philanthropic perspective is still valuable when business obtain benefits for their Corporate Social Responsibility strategies via the sustain of the arts. The main question is the difference intercurring between philanthropic activities (where benefits can be hiding behind CSR results) and sponsorship, where the benefits resulting from the relationship are openly defined. A case study on the American enterprise Tiffany will shed a light on this topic.

Date: 2020
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DOI: 10.1007/978-3-030-51769-4_5

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