An Introduction to Dysfunctional Consumers’ Behaviour
Gioele Zamparo
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Gioele Zamparo: University of Udine
Chapter Chapter 1 in Marketing and Dysfunctional Consumer Behaviour, 2025, pp 1-25 from Springer
Abstract:
Abstract This chapter has two main aims. The first is to define addiction and dysfunctional consumer behaviour, looking at both psychological and marketing literature and presenting early marketing work on the subject. The second is to show when and how marketing might contribute to these behaviours. To do this, the chapter outlines the theoretical frameworks used throughout the book and provides examples that illustrate how marketing strategies, actions, and cues can sometimes reinforce dysfunctional consumption patterns.
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isichp:978-3-031-89162-5_1
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DOI: 10.1007/978-3-031-89162-5_1
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