New Product Pricing Strategy

Thomas L. Saaty () and Luis G. Vargas ()
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Thomas L. Saaty: University of Pittsburgh
Luis G. Vargas: University of Pittsburgh

Chapter Chapter 12 in Models, Methods, Concepts & Applications of the Analytic Hierarchy Process, 2012, pp 159-169 from Springer

Abstract: Abstract This chapter presents the development and application of a model for effective decision making in establishing strategies for the pricing of new products. The model developed evaluates all important criteria that need to be considered for the successful implementation of new products in the market. The formulation of the model was tailored for a specific new software product with unique marketing considerations in a well-defined, segmented market.

Keywords: Market Share; Price Strategy; Potential Buyer; Product Acceptance; Strategic Price (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4614-3597-6_12

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