Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models

Pascal Hattum () and Herbert Hoijtink

Journal of Classification, 2009, vol. 26, issue 3, 297-328

Keywords: Bayesian computational statistics; Model based clustering; Log-linear modeling; Market segmentation; Brand strategy research; Markov Chain Monte Carlo methods; Missing data (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s00357-009-9040-1

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