Generative artificial intelligence: Marketing’s death knell or ringing in a new era?

Gaia Rubera (), Weifeng Li () and John Hulland ()
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Gaia Rubera: Bocconi University
Weifeng Li: University of Georgia
John Hulland: University of Georgia

Journal of the Academy of Marketing Science, 2025, vol. 53, issue 3, No 1, 673-676

Date: 2025
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DOI: 10.1007/s11747-025-01100-w

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