Dynamics and Uncertainties in Tactical Supply Chain Design for New Product Introduction

Marcus Brandenburg
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Marcus Brandenburg: University of Kassel

Chapter Chapter 8 in Quantitative Models for Value-Based Supply Chain Management, 2013, pp 121-138 from Springer

Abstract: Abstract The task of tactical supply chain design (TSCD) for new product introduction (NPI) is to establish product-specific supply chains that ensure cost-efficiently on time and in full availability of new high quality products over the whole product life cycle (PLC). Besides cross-regional network aspects and inter-disciplinary factors the problem complexity is driven by dynamics and uncertainties of short PLCs. This raises the questions to what extent these complexity drivers affect supply chain design scenarios and how they are linked to company value. In the conceptual part of this chapter, dynamics and uncertainties are integrated in a proposed framework for value-based SCM which is linked to a discrete event simulation model. In the empirical part of this chapter, impacts of these complexity drivers on TSCD scenarios for NPI are illustrated by a case example from the fast moving consumer goods industry.

Keywords: Supply Chain; Supply Chain Management; Product Life Cycle; Supply Chain Network; Supply Chain Performance (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnechp:978-3-642-31304-2_8

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DOI: 10.1007/978-3-642-31304-2_8

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