Stand und Perspektiven des Einsatzes von Revenue Management in der Prozessindustrie

Rainer Kolisch () and Danilo Zatta

Metrika: International Journal for Theoretical and Applied Statistics, 2009, vol. 20, issue 2, 197-214

Abstract: After its success in the service industry, revenue management is now an increasingly discussed topic in the process industry. The results from an empirical study among 124 firms show that the overall importance of revenue management within the process industry is regarded as high. Furthermore, perceived importance is positively correlated with company size, time since introduction, and IT-implementation. The type of revenue management system employed depends on the duration of its use: revenue management-systems shift from capacity or price control to price and capacity control. Barriers to the introduction are the absence of a clearly defined pricing strategy, lack of experience, and lack of adequate approaches. Copyright Springer-Verlag 2009

Keywords: Revenue Management; Preis- und Kapazitätssteuerung; Prozessindustrie; Revenue management; price and capacity control; process industry (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:spr:metrik:v:20:y:2009:i:2:p:197-214

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DOI: 10.1007/s00187-009-0075-6

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