Storytelling as a Guiding Leadership Principle: A Framework for Cocreating Narratives with Leaders

Jaana Rasmussen ()
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Jaana Rasmussen: Rasmussen Consulting

A chapter in Transforming Organizations, 2019, pp 137-154 from Springer

Abstract: Abstract Narrative competency is one of the key leadership skills to steer transformation and motivate teams. The article explains the impact of storytelling within leadership in general with an emphasis on Agile and New Work in organisations. The author shares her story framework that enables readers to develop their own leadership stories.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-17851-2_10

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DOI: 10.1007/978-3-030-17851-2_10

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